2020 has been a very unusual year for everyone of us. We are having to adapt everyday to cope with the constant changes and challenges we are encountering. Have you actually stopped to think about what you would be doing had the COVID-19 pandemic not happened? I am sure you have. I am sure we all have.
The fact is that unfortunately we cannot change what has happened, but we can definitely work towards new ways of adapting, coping, and bettering ourselves.
As a small business owner, I can see lots of support in the small business community - people are in fact trying to buy locally and small. I can also see many businesses changing their way of connecting with customers. Working out innovative ways they can provide the best products and services amid restrictions, restrictions that we all must follow to protect one another in these turbulent times.
While I can observe what is happening around me, the truth is I only can say with 100% certainty what has changed and challenged myself.
I actually started KADO ECOCONUT in March this year. I had the idea for a while (many other ideas too) in my head, but I always used to say: “I have no time for this, I’m too busy”. Well, the same as hundreds of thousands of other people, I was stood-down from job and I found myself at home, very anxious, with a lot of spare time on my hands. One day my partner and I were talking about what we should do to stay occupied and make the stress levels go down, then the amazing idea: “Let’s make handmade soap”.
We had made some batches of soaps before, but as soon as we had that conversation, something stuck in my head. KADO was born at that exact moment!
But we are here to talk about the challenges of small business, right?
Well, that fact is small businesses are having many challenges and changes, but somehow what was supposed to keep us apart is making the small business community closer than ever. I have asked many small business owners about their marketing strategies, about how they create content and products, and have been given advice and encouragement.
I have been contacted by photographers offering free services or very low rates, by influencers asking for samples of products to review for their followers without asking anything else in exchange.
The small business community is closer than EVER. It is incredible to see this supportive chain of people helping one another without expecting anything but support in return.
I also have noticed that many people have finally decided to take those projects from the scrap book and put them into practice - in the same way I have. It is amazing to see people really embrace what they like and bring new ideas out. It doesn't matter if it is a side hustle, a part-time or full-time job, or simply a hobby. The only thing that does matter is acknowledging the amazing supportive small business community that we all have been introduced to.
The Australian small business community is together, and we are going to get through these difficult times together and get on the other side stronger than ever.